spend your pennies - something to do until we get a new president

 Let's save ourselves with 'change you can believe in.' Anyway, it's something to do.

According to David Owen of the The New Yorker

The average life span of American pocket change is thirty years. During the past thirty years, the U.S. Mint has produced something like a half trillion coins, most of them cents, yet the Mint estimates that only about three hundred billion coins are currently in circulation. This estimate is probably high, since it includes coins that haven’t budged from their coffee cans in years. Even so, the missing change is worth billions. Where is it? Except in rare cases, old coins, unlike old banknotes, aren’t withdrawn from circulation by the Federal Reserve. People simply mislay them, eventually, in one way or another, and in most cases they disappear as permanently as if they had been dropped into the sea. Pocket change leaks from the economy the way air leaks from a balloon, and most of what leaks is pennies.

in the margin

"All paths lead to the same goal: to convey to others what we are."

bsn front page

bsn front page

I seem to be getting enough requests for access or screen shots I thought I'd just post them here.

wiki one oh one

As we try to get our enterprise to embrace the wiki as a way of collaborating and sharing knowledge across vast geo space - Steve Bendt suggested this little gem.

 


By Gary at 07/08/2008 - 5:55pm | | | | | | read more | Gary's blog | add new comment

bonfire

A bonfire is a large highly planned meeting with juice and bagels. Usually held in a special room with lots of a/v toys and stadium seating. Attendees are high ranking and they come and go during the course of the meeting which usually is scheduled for a minimum of three hours and is presided over by a high-paid consultant who tells you what you already know but neglects to tell you how execute. There are so many people from diverse departments that by the time everyone has had the chance to air their agenda the meeting is over and everyone is exhausted. The end result is that a lot of fuel was spent and no work was done and everyone walks away dazed and smelling of smoke.

recent meme

We've heard of the social graph. As in mapping the social graph. Revealing relationships between people. It's a useful concept if not a very well named one. But I'm beginning to see another concept that I am gathering info on. And it is disturbing.

It's called (you can't write this stuff) Social Path, I shit you not. Social Path. Or socialpath. Hah. Like I said I'll explore this more in the coming days and weeks but here's a sneak - it's how advertisers reach their consumers using social media. Oy.

blog cliche number x

"random musings" and "pointless ramblings "

 

 

help me answer adriana's question

Please help me answer this question - she's driving me nuts:

 

-----Original Message-----
From: Adriana
Sent: Wed 6/25/2008 2:24 PM
To: Koelling, Gary
Subject: RE: Blue Shirt Nation

Last question:
Besides Dell, who do you think are the brands to watch as far as breaking into social networks are concerned....this is the most important question.

________________________________

From: Koelling, Gary
Sent: Fri 6/27/2008 6:14 PM
To: Adriana
Subject: RE: Blue Shirt Nation

jeez, nothing like a huge question. all of them? i don't know. here's some little ones, they grow like mushrooms http://www.go2web20.net/

beyond that, you tell me. i'd love to know.

________________________________

-----Original Message-----
From: Adriana
Sent: Tue 7/1/2008 9:44 AM
To: Koelling, Gary
Subject: RE: Blue Shirt Nation

seriously.....this is killing my brain. What brands to watch for in social media...who is doing a good job....This is like trying to answer what came first the chicken or the egg. Right when i think i have something- it switches.
The little ones are good. Im talking corporate. Who is the corporate world is acting human? Like that small convenient store owner who knows everybody but advertised to no one....(Your meeting from may 15th with target and GM ha!) What corporate guys are getting it at least the listening part!!!
What do you think about Johnson and Johnson?

bsn benchmarking question

Here's a recent email exchange around how to measure and benchmark social media. Please feel free to question or comment.

 

-----Original Message-----
From: Tracie [name]
Sent: Thu 6/26/2008 8:59 AM
To: gary at blueshirtnation dot com
Subject: Need help

Hi Gary,

I am a director at [company], Inc. I am a part of the corporate
communications department. I oversee [company]'s corporate portal
intranet site and business applications. We are close to rolling out our
custom enterprise 2.0 framework and am trying to reach out to other
companies who have been successful in their deployments to set a
benchmark for comparisons of adoption and overall usage of these
features.

I am also interested in learning what "terms of service" or "usage
policies" where deployed to your work force.

Thanks,
Tracie

Hi Tracie,

not sure how answer benchmarking questions without comparing apples to
oranges. were there specific metrics you were looking for?

Hi Gary,

Thanks for sharing the "use" policy. I think it's to-the-point and the
writing is very clever- who wants to become a social outcast...

At [company] we went live with our new intranet portal in Jan. We
receive great adoption and are planning to launch its 2.0 framework this
summer. I've been working with our Legal and HR departments to develop
an appropriate "use" policy that umbrellas each 2.0 feature and the new
intranet site as a whole. So, I really appreciate you sharing Blue Shirt
Nation's policy.

Well, as far as benchmarking  questions, I guess I'm trying to work on
my approach and show to our middle management the benefits to embracing
2.0 within their areas by reaching out to other companies who have taken
the plunge and have received great benefits b/c they implemented these
collaborative features.

As far as benchmarking, what I am trying to benchmark is employee
adoption and effectiveness of introducing 2.0 features into the business
environment. Also, how did you get middle management to embrace these
features? I will need their support in effort for their employees to
embrace it without labeling 2.0 as add time or responsibility to their
workload.

Currently, my biggest hurdle I face is convincing our operations
managers, HR and Legal departments that these new features are helpful
and will empower associates to be informed, connected, efficient and
make better decisions.  I want to articulate and show the business the
value and gains of deploying these tools.

Let me know what you think. Need help here.
Tracie

Tracie,

Measuring social media is hard. It’s hard especially if it’s being used to judge ‘success’ or roi.  I think part of the answer is you have to examine the opportunity cost. What are you potentially losing by not providing such a tool. This is true from a recruiting standpoint (for an increasing amount of prospective employees this is just the cost of doing business) as well as a retention standpoint to say nothing of the any peer to peer efficiencies you might gain plus any “game-changing” or even incremental innovations that might surface as a result of giving folks a social platform to connect.

After being live for 2 years blueshirtnation.com has about 23,000 registered users. That’s out of a total workforce of 150,000 employees. Nearly all the users came to the site via word-of-mouth. Everyone I talk to thinks its a success on that metric. But what we use it for and what the expectations are for it both near and long term are very likely different than the expectations you may have. The best advice here is to set out one or two objectives then test and try so you have a baseline that you can look at and be sure to seek out and act on user feedback. That being said, the two numbers I tend to watch most closely are ‘active users’ - the percentage of users who visit at least once a month and average time spent on the site - higher is better.

In terms of middle management including legal and hr, my best advice is to get an executive sponsor. In most organizations the middle represents inertia - it’s their job. Senior leaders are your best bet. That advice may not be very encouraging but it’s essential. So to answer your question, I didn’t get middle management to accept it. Senior leaders saw the potential value and then users saw the value then the middle saw the value.

I’m not sure what else to say except good luck. I’d be happy to dig further into specifics if you lke. You may want to take a look at a recent article that gets at some of your issues here:  http://minnov8.com/2008/06/27/bsn/

Cheers
Gary

in the margin

"It is worse to be irresolute than to be wrong."