Marketing, Advertising and Social Media News With Attitude by Steve Hall
Updated: 5 hours 59 min ago
I don't know. Give this next chapter of Bud Light's Up For Whatever entry a view. To me it just comes of as if it were an overzealous ad school student version of the original. If you recall, the brand launched a celebrity-studded version of this ad during the Super Bowl in which the likes of Don Cheadle, Minka Kelly and Arnold Schwarzenneger along with One Republic show one guy an epic night.
In this second outing, a couple of guys, Jesse and Luis, get to hang with NBA All Stars Alonzo Mourning, Karl Malone, Penny Hardaway, Bruce Bowen, Darryl Dawkins along with Benny the Bull and experience a basketball lover's dream.
It all falls kind of flat.
Dylan Thomas' 'Do Not Go Gentle Into That Good Night' Beautifully Highlights Medical Efforts in Tanzania
Here's some beautiful new work from New York-based agenda:NY for the new Abbott Fund campaign. Directed by Ruben Latre, the work, produced by Hostage Films, was created to highlight the global work done through Abbott's international partnerships across the globe. Director Latre spent 10 days in Tanzania filming at the Muhimbili National Hospital in Dar es Salam. Latre came onboard as director & DP for the campaign, which filmed in hospital environments and features the trials and tribulations faced by patients and doctors.
The video is backed by a voiceover which slowly intones Dylan Thomas' Do Not Go Gentle Into That Good Night. Which a fitting testament to the plight faced by those highlighted in this vodeo
Having some fun with Saturday Night Live's CNN Pregnancy Test bit, home pregnancy test brand e.p.t. is exploring the creation of a series of limited-edition pregnancy test sticks that interact with women just like their favorite news programs.
Of the sticks, Jennifer Moyer, vice president of marketing for Insight Pharmaceuticals, parent company of e.p.t. said, "We all saw SNL's sketch Saturday night announcing the new CNN Pregnancy Test, with its constant breaking alerts, even when there is no news to report. We think SNL has stumbled on a great idea, and we'd like to take it to the next level."
Moyer said the company already has "in development" a series of news-branded pregnancy test stick prototypes, including:
- An NPR stick that offers ongoing in-depth analysis of your pregnancy, with intermittent pledge drives
Hey, products branded with pop-up cultural phenomenon? Why not?
To be clear, these are not actual products yet. Just another marketing stunt.
Just in time for Easter, Easy Explain Videos is out with a collection of, well, easy to understand spoofs of well known TV shows such as Game of Thrones, Star Trek, The X-Files, Breaking Bad, Homeland, Walking Dead, Dexter and The Big Bang Theory.
Each video, with its own unique name like Game of Eggs, Star Tregg and The Egg Files are all about experiencing some witty Easter amusement. Check three of them out in the video below and all of them on this site where you can vote on what you'd like them to create next.
This three minute opus for Tosando Music company presents us with a scene of a father performing on the piano at his daughter's wedding. Interspersed with the music are memories of the man's life and a wife who is no longer in the picture.
You don't need to understand Japanese to sense the emotions experienced here and how wedding always bring out the deepest, most intense emotions buried deep inside a family.
Classical music gets a bum rap these days. It's perceived as the thing only your grandparents listen to yet its the backbone to almost every great move ever made. B-Classic, a Belgian music festival which promotes classical music is out with a new video that asks us to envision classical music differently.
We all know a great video can vastly increase the appeal of a piece of music. MTV knew that and built a business on it. Now that's YouTube's job. But we digress.
Check out this video in which cheerleaders and hot pants-clad hotties shake their booties to Dvorak's Symphony No. 9 Allegro con fuoco as if they were in a hip hop video.
Making of documentary:
Ignited is out with an ad for Sanuk Shoes that envisions why simply wearing the brand's shoes will maintain your comfort even in life's most uncomfortable situations, like sitting in front of a kid who won't stop kicking your seat on a nine hour flight.
So why is this ad dumb? First of all, not even the most comfortable shoes will assuage the antics of a crazed kid on a plane. And second, if you're going to imply that only the guy in the middle is bothered by the kid. and not those sitting next to the guy, you might want to detach the seats from each other before you shoot the commercial.
Well this is kind of weird. Remember when Victor & Spoils first launched and they made a really big deal about the fact they'd crowdsource cool, new digital work for their clients? Well apparently they've come full circle and are now creating traditional offline campaigns for banks.
The agency has launched a TV, radio, print, OOH campaign with, yes, some online landing pages, for the Community Banks of Colorado and Bank Midwest divisions of NBH Bank.
The gist of the campaign will focus on the bank's "common-sense banking relationships" which treat individuals and small businesses like they matter. Wow. We've never heard that from a bank before now have we?
The TV spots are set to run in Colorado and the Kansas City metro area during shows including NBC's Saturday Night Live, CBS's Late Show with David Letterman, NBC's The Tonight Show Starring Jimmy Fallon, ABC's Modern Family and FOX's American Idol.
The OOH is running in and around Denver and Kansas City, and the print ads will run in 5280 and KC magazines.
In the somewhat cheeky TV spot "Listening," a banker is seen at his desk, intently listening while a client talks on the phone. As the banker gets comfortable, the words "Listening! Still available. At a bank." flash on the screen with a voiceover.
The theme of listening continues through the radio, print and OOH work. In one of the radio spots, the theme from 2001: A Space Odyssey is heard while the announcer says, "When you call, we will actually answer. When you talk, we will actually listen."
What the theme to 2001 has to do with listening, we know not. But it is dramatic so we guess it can be used for just about anything.
And as if brands attempting to treat humans like, well, humans was a new thing, Victor & Spoils Creative Director Chris Cima said,"In a time when so many businesses have stopped focusing on consumers, it's really exciting that we get to help celebrate the fact that our client, NBH Bank, N.A., still treats people like people. This makes for some pretty revolutionary work."
Revolutionary indeed, Chris.
Everyone wants a longer happy hour, right? Especially beer brands that make all that beer you're going to drink if you stay in the bar longer. So it makes perfect sense that a brand like Carlsberg would do whatever they can to get people to stay in bars longer and drink more beer.
The Denmark-based campaign urges people to upload photos to Instagram from their location, mention the bar name and tag the photo with #HappyBeerTime. The images then appear on TVs in the bar. A special Chromecast-like HDMI stick that plugs into the TVs of participating bars makes the whole thing work.
Of the effort, Carlsberg Digital Group VP Jens Jermin said, "Our innovation strategy is anchored around mixing creativity with technology to foster the new breed of consumer experiences for the advantage of our business. That's why it was only natural for us to update the beloved concept of Happy Hour, with a new type of post-social media consumer in mind. This led us to ask Konstellation to come up with a solution that added to, rather than distracted from, a night out. And in our humble opinion, that is exactly what we've managed with #HappyBeerTime."
Thomas Pries, founding partner and CCO of Konstellation, the agency which created the campaign added, "At Konstellation we always seek to create new digital playgrounds for our clients' customers by tapping into people's existing behaviors. #HappyBeerTime is a good example of our approach to innovation, as people already instagram their way through their nights out. Our additions to this existing behavior are simple: an HDMI stick and hashtags. Bar-owners plug in the HDMI stick, and bar-goers use specific hashtags that, when added to their Instagram photos, result in instant rewards - prolonged Happy Hour, and of course, more beer sales."
Who knew? Better than the cotton gin? More important the discovery of electricity? Yup, the hot dog. America's contribution to the world's quinine. And Ball Park, with help from Y&R New York, would like us to meet the brand's Park's Finest hot dogs, made with 100% beef, no nitrates and "infused with bold premium seasonings."
Let's be honest. Hot dogs taste awesome. But let's also be honest. They aren't really food. They are a collections of scraps that were trimmed off actual pieces of meat with a bunch of chemicals added then formed by machinery into a phallic symbol and sold off as perfectly healthy summertime cookout fare.
Hoping to latch itself onto the belief that any video with cute pets will go viral, Pedigree, with help from Colenso BBDO, is out with a video featuring cute puppies that's part of its Adoption Drive. The brand will donate any YouTube advertising revenue generated from this video's views and earmark it for feeding dogs in need.
So all you have to do is watch the video, send it to your friends, your mother, your sister. your old girlfriend and your grandmother and get them all to watch it and automagically, money will be generated for a good cause.
Nothing like one brand using other brands' money for its own cause.
While there have been some amazingly powerful safe driving PSAs from all over the world, most of them resort to the dramatic, real-life trauma of the crash (see the all-time classic here). But this entry from Honda takes a different approach.
The automotive brand has enlisted the power of emoticons to convey its message with a new social media program aligned with April's Distracted Driving Awareness Month to call attention to the dangers of texting while driving. In support of this first-ever National Highway Traffic Safety Administration (NHTSA) initiative, Honda is launching the "Thumbs Up" (#thumbsup) social media campaign to reach young drivers by using emoticons along with a video that illustrates the importance of safe driving.
Of the effort, Honda CVP and GM Jeff Conrad said, "Honda's 'Thumbs Up' campaign is designed to resonate with a diverse group of younger drivers to raise awareness of the perils of texting while driving. Honda is deeply concerned about the safety of all of our customers and we remain committed to enhancing the safety for all of those on the road."
As part of the campaign, still images and GIFs will be used on Honda social platforms providing information about distracted driving and tips on ways to stay focused while driving. Corresponding downloadable mobile wallpaper and banners will help remind drivers not to text and drive.
The campaign includes a hispanic element as well.
Nine years after changing it's name to JWT, the agency will, once again, be known as J. Walter Thompson. While the change was planned for later this year, WPP's Martin Sorrell let the change slip at a breakfast event Monday hosted by the Wall Street Journal.
Sorrell shared with the audience that the agency has been "talking about rebranding" and said the J. Walter Thompson name is "immensely powerful" and that a return to the name would be "a slick and good move."
Back in 2005, JWT CEO Bob Jeffrey explained the change to JWT saying, "We are now living in a world where the consumer is savvy, time-conscious, easily distracted and in control. Today's consumer is totally at odds with dumbed-down, formulaic, repetitive, voluminous messaging. Our greatest value to clients is our ability to recognize a changing world in which the customer is king, the currency is time and the rewards are measured in the length and strength of relationships. This understanding defines our role, purpose and belief."
Hmm. Does that mean that the the new (old?) J. Walter Thompson is going back to "dumbed-down, formulaic, repetitive, voluminous messaging?"
We hope not. And neither does Jeffrey who said "this is a year of reigniting the values and soul" of the agency.
Of Sorrell stealing his thunder, Jeffrey magnanimously said, "Maybe he just couldn't help himself."
AdWeek doesn't like the new Miller High ads and neither do we. While Gabriel Beltrone does an exquisite job of explaining why the ads suck, we'll be more blunt. They come off like some copywriter's hipsterific dream of cool as defined by a sort of fuck you sensibility to the fact losers who drink Miller High Life can't afford to get out of the pool hall and make something of themselves.
Rather, they'd prefer to spew a stereotypically Millennial "I don't give a shit" tonality -- with "we're so cool we're in black and white" 'tude no less -- that just wants to make you punch Rich for his lame attempt at wry wit and self-importance.
Too harsh? Go read Gabriel's take. She was much nicer.
In April of 2013, Dininyls frontwomen Chrissy Amphlett died from breast cancer after an ultrasound and mammogram missed the cancer. Later, Amphlett found a lump on her own through self-examination.
It's said that her dying wish was to have the 1990 hit, I Touch Myself, be a reminder to all women to check themselves regularly for signs of breast cancer. The Australian advocacy group, Cancer Council New South Wales, took it upon themselves to work with supporters and other singers to create this new version of the song.
Participating in the creation are Olivia Newton-John, Sarah Blasko, Connie Mitchell, Sarah McLeod, Katie Noonan, Little Pattie, Megan Washington, Deborah Conway and Suze DeMarchi.
The song, always strangely sexual in tonality., takes on an entirely new meaning with this PSA effort that's tru
Well now at least we know Chatroulette is still thing. Who knew? We can thank Spanish ad agency VCCP for reminding us with a testicular cancer awareness campaign which made use of the chat services primary feature; guys who have no problem self-pleasuring themselves on camera.
The campaign video shows a young woman video chatting with guys willing to reveal themselves through the webcam. The woman encourages the guys to touch themselves and towards the end of the video -- when things are getting hot -- the message is delivered, making men face their own contradiction: if you show your parts to millions of people, why don't you show them to your doctor?
Duval Guillaume has launched a new international print campaign for TNT. The agency developed 4 new images which ask us to imagine how life becomes more interesting when you add some drama to it.
If you recall, the agency famously launched the Add More Drama with a stunt in Belgium that literally added all kinds of drama when people pushed a button.
These new images will initially be used in Germany and Mexico, and later in a number of other countries.
Poking fun at gamer marketing and culture, Digital Kitchen and Cards Against Humanity launched Pwnmeal Extreme Gaming Oatmeal this past weekend during the Pax East gaming conference in Boston.
Screens around the venue played an ad in which ripped athletes would down the oatmeal in slow motion as well as rub the stuff all over their bodies.
Of the stunt, the agency said, "The concept may sound ridiculous, but it's not far off from the realities at these conventions. Gamers are hit with marketing for everything from caffeinated gum to beef jerky."
Yes. the Product is fake. On the faux site for the product, you can check out the product's flavors such as Strawberries and Carnage, No Scope Headshot Blueberry. MOBAnana Bread and Cinnamon K/D Ratiomeal.
Remember when beer was just this thing you drank on Saturday afternoon after you'd finished cutting the lawn or simply wanted to hang with a few friends at your favorite bar?
Well, thanks to modern marketing, beer isn't beer anymore. It's a lifestyle! Yes, a lifestyle. You don't just consume beer any more. Nope, you consume the lifestyle the beer brand's marketing team has created.
Trouble is, trying to live these epic lifestyles just makes one feel inadequate since most of us are never going to achieve the epic awesomeness we see in beer commercials, particularly this fast-paced collection of achievers who are part of a new Amsterdam Worldwide-created campaign for Warsteiner beer.
In celebration of the opening of Rocky on Broadway, Peanut Butter & Co. has launched the Knockout Peanut Butter Smoothie Sweepstakes.
Peanut Butter & Co. teamed with four food bloggers to create new smoothie recipes using peanut butter. From Monday, April 14, 2014 to Friday, May 9, 2014, consumers are invited to vote for their favorite peanut butter smoothie recipe at Facebook.com/peanutbutterco and www.KnockoutPeanutButterSmoothie.com for a chance to win two tickets to see Rocky on Broadway and a year's supply of Peanut Butter & Co. peanut butter (50 jars).
There will be four week-long entry periods, during which winners will be randomly selected, totaling four winners by the end of the promotion period.
We had no idea Rocky had hit Broadway. But apparently the reviews are really good. What would Sylvester Stallone think?
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