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Agency Business Models Demand Focus

Wed, 05/14/2014 - 10:00pm
For agencies to regain strategic respect from their clients, they must hone in on the value that they best create. That also requires them to focus on the business model and deliv...
Categories: news

Adopt The Customer Life Cycle To Win In The Age Of The Customer

Mon, 04/14/2014 - 6:25am
There is widespread recognition that the old way of marketing — driving awareness through push advertising — has sputtered and slowed in the wake of media fragmentatio...
Categories: news

Brief: The Future Of Voice Control Goes Far Beyond Dictation

Mon, 04/14/2014 - 6:25am
Digital platform providers Amazon.com, Apple, Facebook, Google, and Microsoft are competing fiercely to find the next big method to grab more minutes of attention. One of the most...
Categories: news

B2B Marketing's Big Data Destiny

Mon, 04/14/2014 - 6:18am
Business-to-business (B2B) CMOs who make business decisions based on internal data, with all of its imperfections and gaps, risk the same fate as hikers who head off into the wild...
Categories: news

The Customer Life Cycle: A Blueprint For Customer-Obsessed Enterprises

Mon, 04/14/2014 - 5:56am
Today's empowered customer has the world at her fingertips — literally — through the multiple connections to information, products, and opinions all throughout her...
Categories: news

Competitive Strategy In The Age Of The Customer: China

Fri, 03/21/2014 - 6:44am
Manufacturing strength, distribution power, and information mastery are no longer competitive advantages in the age of the customer, where the only sustainable competitive advanta...
Categories: news

The Future Of Business Is Digital

Mon, 03/10/2014 - 6:12am
Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, ...
Categories: news

The Clash Of The Digital Platforms

Fri, 03/07/2014 - 8:25am
We're only a month into the year and already the digital platforms so necessary to digital disruption are either flexing their muscles or reporting they have the power to do s...
Categories: news

Brief: Redesign B2B Dashboards Around Customers To Deliver Actionable Insights

Sun, 02/23/2014 - 11:00pm
Most B2B marketers rely on static slide decks and tedious spreadsheets to demonstrate the impact of their marketing spend. Yet they are being held to higher expectations regarding...
Categories: news

The Evolved CMO In 2014

Sun, 02/23/2014 - 11:00pm
Forrester and Heidrick & Struggles fielded a global survey of 212 CMOs in July 2013 to assess their current remit and how they prove their value as business and strategy leaders. ...
Categories: news

Create A Connected Communications Plan For The Post-Digital Era

Tue, 02/04/2014 - 11:00pm
Over the past decade, digital triggered an explosion of marketing complexity, leaving a fragmented landscape in its wake and rendering traditional communications planning obsolete...
Categories: news

Established Media Brands Fend Off Social Newcomers To Top TRUE Brand Rankings

Wed, 01/22/2014 - 11:00pm
Consumers demand more from brands in the 21st century, and traditional and digital media brands are no exception. Media brands must go beyond single-channel access points and prov...
Categories: news

Start To Build Your Ultimate Customer Relationship

Tue, 01/21/2014 - 11:00pm
Thanks to digital disruption, consumers have fully embraced a world where they use digital enablers to connect with companies more deeply than ever before. Digital platform provid...
Categories: news

Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014

Mon, 01/20/2014 - 11:00pm
Business-to-business (B2B) marketing executives must stretch budget dollars across an increasingly fragmented set of funding demands to reach buyers where they are spending their ...
Categories: news

How Smart Marketers Maximize Agency Relationships To Create Breakthrough Customer Experiences And Business Growth

Thu, 01/16/2014 - 11:00pm
Over the past 24 months, CMOs have started to dedicate more resources to marketing innovation in the form of budget, talent, and labs. In addition to internal efforts, CMOs also l...
Categories: news

Agency Partnerships Speed The Innovation Journey

Thu, 01/16/2014 - 11:00pm
Over the past 24 months, CMOs have started to dedicate more resources to marketing innovation in the form of budget, talent, and labs. In addition to internal efforts, CMOs also l...
Categories: news

The Convergence Of Brand, Customer Experience, And Marketing

Mon, 01/13/2014 - 11:00pm
The line between the brand, marketing, and customer experience (CX) disciplines has blurred as people gain access to companies and products on their own terms. This requires an ex...
Categories: news

Innovative Consumer Technology Brands Win The Battle For Mindshare

Sun, 01/05/2014 - 11:00pm
The consumer technology business is traditionally product-driven. But in today's competitive marketplace, chief marketing officers (CMOs) in this sector need to pay attention ...
Categories: news