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Updated: 3 hours 45 min ago
Facebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network.
New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet.
Following the success of the first ever ClickZ Live New York, we bid a fond farewell to Mike Grehan, group publishing director.
Clorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, however, remain somewhat low, indicating the brand might have missed an opportunity with user-generated content, one expert says.
An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013.
While the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of online content videos viewed each month and the nearly 150 percent growth in the number of video ad views.
Online dating site HowAboutWe's geo- and interest-targeting on Twitter has been shown to improve results, while a great offer doesn't hurt, either.
In an effort to tidy up users' News Feeds, Facebook is targeting brand Pages that explicitly ask for likes, shares, and comments to promote their posts.
Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations.
Segmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues 300 percent over the last three years.
IBM is buying Silverpop, an Atlanta-based marketing automation company, for a reported $250 to $300 million.
Eyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consumer.
A new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to their favorite TV shows.
New York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations.
The partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say.
Facebook has introduced a blue cartoon dinosaur that alerts you of your privacy settings before you share a post.
Twitter is rolling out a profile redesign on the Web featuring a photo-focused layout that has a distinct resemblance to Facebook. The social network has also acquired android lock screen application, Cover.
In a further effort to monetize the platform and bring in more ad dollars, Twitter will introduce 15 new ad products over the next six months.
A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenges that occurred, and the maintenance of collaboration.
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