clickzConde Nast Expands Digital Network With Wired Video Series
Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles.
Categories: news
Sports Marketer Van Wagner Moves into Digital Video
Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the company said on Friday.
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Mobile Payments Company Payvia Acquires LA-Based Mogreet
Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees.
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How Will Yahoo's Purchase of Tumblr Affect Advertisers?
With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform.
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Top 5 Most Socially Devoted Brands on Twitter [Survey]
Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles.
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BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga.
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Marketo Shares Jump 57% in IPO
Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO).
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Google Maps Gets a Brand New Look
Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new look.
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New Shopping Tool Poaches Deals for Online Checkout
PoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals.
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ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns
ABC executives report that the program will help them see the overall success of their advertising efforts.
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Jack Link's Beef Jerky Coming to a Gas Tank Near You
Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point of sale—at the gas pump.
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Google's Future Focuses Around More Closely Aligned Services
Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference.
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Pandora Launches e-Business Ad Integration for Simpler Media Buying
Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers.
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GE Celebrates Tech and Science Discovery With Wonderground App
GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial technology.
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Hanes Uses Destruction to Send Soft Message
Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer briefs can "soften the blow."
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VIDEO: SapientNitro Pushes Digital Into Physical Places
Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently.
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Old Spice Takes Over YouTube in Viral Marketing Push
Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels.
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Bing Adds Direct Facebook Interaction to Social Sidebar
You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.
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Women's Health Mag Promotes Challenges via Facebook
This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an online campaign timed to coincide with National Women's Health Week (May 12-18) that urges women to live healthier.
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