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Updated: 3 hours 45 min ago

Facebook Prepping e-Money Transfer Service in Europe

8 hours 40 min ago
Facebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network.
Categories: news

Twitter Faces User Interaction and Retention Problems

10 hours 28 min ago
New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tweet.
Categories: news

Reflecting on the Success of ClickZ Live New York and a Fond Farewell to Mike Grehan

11 hours 52 min ago
Following the success of the first ever ClickZ Live New York, we bid a fond farewell to Mike Grehan, group publishing director.
Categories: news

Clorox Reenacts Parents' Posts in Real-Time Improv Ick Awards

15 hours 11 min ago
Clorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, however, remain somewhat low, indicating the brand might have missed an opportunity with user-generated content, one expert says.
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U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

Mon, 04/14/2014 - 12:33pm
An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013.
Categories: news

Americans Spent Almost 18 Hours in February Watching Online Video

Mon, 04/14/2014 - 9:08am
While the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of online content videos viewed each month and the nearly 150 percent growth in the number of video ad views.
Categories: news

HowAboutWe Campaign Shows Twitter Maturity

Mon, 04/14/2014 - 6:00am
Online dating site HowAboutWe's geo- and interest-targeting on Twitter has been shown to improve results, while a great offer doesn't hurt, either.
Categories: news

Facebook Seeks to Clean Up News Feeds by Targeting Like-Baiting Posts

Fri, 04/11/2014 - 11:20am
In an effort to tidy up users' News Feeds, Facebook is targeting brand Pages that explicitly ask for likes, shares, and comments to promote their posts.
Categories: news

Groupon Adds In-Store Coupons to Its Freebie Offers

Fri, 04/11/2014 - 10:14am
Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations.
Categories: news

Segmented Social Marketing Grows MGM Revenues by 300 Percent

Fri, 04/11/2014 - 7:00am
Segmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues 300 percent over the last three years.
Categories: news

IBM Buys Silverpop to Boost Personalized Marketing Capabilities

Thu, 04/10/2014 - 3:00pm
IBM is buying Silverpop, an Atlanta-based marketing automation company, for a reported $250 to $300 million.
Categories: news

Facebook Rolls Out Bigger Ads in Right-Hand Column

Thu, 04/10/2014 - 1:13pm
Facebook will display fewer ads in its right-hand column, but the ads will be larger than before.
Categories: news

Eyeview Delivers Personalized Video Ads to Connected TV Devices

Thu, 04/10/2014 - 9:00am
Eyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consumer.
Categories: news

New Face of TV Viewership: Laptops and Tablets and Phones, Oh My!

Thu, 04/10/2014 - 7:00am
A new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to their favorite TV shows.
Categories: news

AppNexus to Scoop Direct Deal Ad Dollars With Twixt

Wed, 04/09/2014 - 1:13pm
New York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations.
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Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform

Wed, 04/09/2014 - 7:00am
The partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say.
Categories: news

Facebook Tests Privacy Settings With Zuckersaurus

Tue, 04/08/2014 - 3:51pm
Facebook has introduced a blue cartoon dinosaur that alerts you of your privacy settings before you share a post.
Categories: news

Twitter Reveals Profile Redesign Mimicking Facebook, Acquires Cover

Tue, 04/08/2014 - 12:03pm
Twitter is rolling out a profile redesign on the Web featuring a photo-focused layout that has a distinct resemblance to Facebook. The social network has also acquired android lock screen application, Cover.
Categories: news

Twitter Prepares 15 New Ad Products to Compete With Facebook

Tue, 04/08/2014 - 11:44am
In a further effort to monetize the platform and bring in more ad dollars, Twitter will introduce 15 new ad products over the next six months.
Categories: news

#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

Tue, 04/08/2014 - 9:00am
A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenges that occurred, and the maintenance of collaboration.
Categories: news