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Updated: 2 hours 49 min ago

Android Overtakes iOS for Mobile Ad Traffic

8 hours 19 min ago
Data shows more impressions from devices that are running from the Google Android operating system.
Categories: news

#NYPDFail - Social Media Marketing Goes Terribly Wrong

8 hours 24 min ago
An New York Police Department social media campaign that asked New Yorkers to tweet photos of themselves with officers has backfired.
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Twitter's Redesigned Web Profiles Are Here and Ready to Go

11 hours 35 min ago
Twitter's new Web profile design is here and now available to all.
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Starwood Hotels Testing Google Glass App, but Is It Too Early?

14 hours 15 min ago
Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the first of its kind for the device.
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Facebook to Launch Mobile Ad Network

Tue, 04/22/2014 - 11:25am
According to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month.
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Facebook Still Tops for Advertisers, Adobe Says

Tue, 04/22/2014 - 11:19am
Facebook remains dominant, as click-through rates and impressions increase yet again, according to a new report from Adobe.
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WWF’s #LastSelfie Reaches Millennials, Underscores Snapchat Constraints

Tue, 04/22/2014 - 7:00am
The World Wildlife Fund (WWF) is capitalizing upon the popularity of Snapchat and selfies to raise awareness of its conservation efforts among Millennials, but the execution of a branded effort on the platform also highlights some of its challenges.
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LinkedIn Reaches 300 Million Members Amid Mobile Push

Mon, 04/21/2014 - 11:10am
The professional social network has reached more than 300 million users worldwide, as mobile remains a key focus.
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Lancôme Gives Points for Social Media in New Loyalty Program

Mon, 04/21/2014 - 8:00am
Lancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media.
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Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

Mon, 04/21/2014 - 7:00am
Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows viewers to click through for additional content, experts say it may have missed some engagement opportunities.
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Twitter Sharing Outpaces Other Platforms as Email Falls

Sat, 04/19/2014 - 7:00am
In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent.
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LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

Fri, 04/18/2014 - 12:09pm
In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology provider.
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Twitter Strengthens Ad Reach Through App-Install Ads

Fri, 04/18/2014 - 9:43am
The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-Twitter advertising via the MoPub Marketplace.
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Nielsen Launches Final Test in Mobile Ad Measurement

Fri, 04/18/2014 - 9:00am
Nielsen kicks off its final pre-launch test as it moves into mobile ad measurement.
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Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach

Thu, 04/17/2014 - 1:21pm
Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in organic reach.
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Mitsubishi Plays Emotive Card in #FirstRide Videos

Thu, 04/17/2014 - 7:00am
The brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video series.
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Twitter UK Creates Interactive Calendar to Assist Real-Time Marketers

Wed, 04/16/2014 - 4:49pm
Twitter UK has created a calendar to help marketers seize the moment.
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Twitter Brings Data Back With Gnip Acquisition

Wed, 04/16/2014 - 12:53pm
Twitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years.
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Display Ad Revenue Modest in Yahoo Q1 2014 Earnings

Wed, 04/16/2014 - 9:56am
Search revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent.
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Smirnoff’s "The Party" Video Series Showcases Accessibility

Wed, 04/16/2014 - 8:00am
A video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content.
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