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Updated: 2 hours 49 min ago
An New York Police Department social media campaign that asked New Yorkers to tweet photos of themselves with officers has backfired.
Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the first of its kind for the device.
According to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month.
Facebook remains dominant, as click-through rates and impressions increase yet again, according to a new report from Adobe.
The World Wildlife Fund (WWF) is capitalizing upon the popularity of Snapchat and selfies to raise awareness of its conservation efforts among Millennials, but the execution of a branded effort on the platform also highlights some of its challenges.
The professional social network has reached more than 300 million users worldwide, as mobile remains a key focus.
Lancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media.
Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows viewers to click through for additional content, experts say it may have missed some engagement opportunities.
In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology provider.
The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-Twitter advertising via the MoPub Marketplace.
Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in organic reach.
The brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video series.
Twitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years.
Search revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent.
A video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content.
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