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Updated: 3 hours 26 min ago

AT&T's Cute Kids Are Back for Mother's Day

Fri, 05/10/2013 - 1:09pm
AT&T is taking a break from phones and giving some cute love to moms for Mother's Day.
Categories: news

Study: Major Brands Cling to Instagram

Fri, 05/10/2013 - 12:55pm
About 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured.
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YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month

Fri, 05/10/2013 - 10:15am
YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks.
Categories: news

Roadside Ads to Be Part of Integrated Campaigns

Fri, 05/10/2013 - 9:25am
G5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways.
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75% of Consumers Use Mobile for Personal Finances

Fri, 05/10/2013 - 7:00am
A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services.
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AOL First Major Company to Certify Sales Staff With IAB Exam

Thu, 05/09/2013 - 12:42pm
AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam.
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Smartphone-Empowered Shopping Is the New Norm

Thu, 05/09/2013 - 11:13am
A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience.
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VIDEO: An Interview With Omnicom Digital and Critical Mass

Thu, 05/09/2013 - 7:00am
ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass.
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Yahoo Attempts to Exit Microsoft Search Deal for Google Partnership

Wed, 05/08/2013 - 2:47pm
Yahoo Chief Executive Marissa Mayer rumored to be trying to end 10-year partnership.
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Facebook Appoints EMEA Chief Nicola Mendelsohn to Replace Joanna Shields

Wed, 05/08/2013 - 2:37pm
Mendelsohn is likely to take up her role with the social networking giant in mid-June.
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Kayak Launches First Global Ad Campaign

Wed, 05/08/2013 - 9:00am
With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial.
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YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April

Wed, 05/08/2013 - 7:00am
YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than one month is Evian: Baby&Me / The New Evian Film.
Categories: news

Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message

Tue, 05/07/2013 - 2:09pm
Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative campaign that delivers a hidden message to children suffering from abuse.
Categories: news

YouTube Adds Email Notifications for Greater Privacy

Tue, 05/07/2013 - 12:36pm
YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when the video is published, keeping it private until it's deemed "ready" by the user.
Categories: news

How to Be a Successful Marketer Without Being a Jerk

Tue, 05/07/2013 - 11:42am
An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over.
Categories: news

Sharethrough Introduces Mobile Native Ad Platform

Tue, 05/07/2013 - 11:14am
The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, automatically giving the ads the look and feel of each site they appear on.
Categories: news

KFC Solicits 'Ate the Bones' Reactions

Tue, 05/07/2013 - 7:00am
KFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces.
Categories: news

Intel YouTube Contest Draws Record Conversion Rates

Mon, 05/06/2013 - 10:37am
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
Categories: news

BrightRoll Allies With comScore on Enhanced Video Viewability Metrics

Mon, 05/06/2013 - 10:31am
BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights.
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6 Billion Hours of Video Watched on YouTube Each Month

Mon, 05/06/2013 - 10:31am
With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C.
Categories: news