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Updated: 53 min 7 sec ago
Four Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery.
Two digital campaigns this holiday season –- Yourope and #LookUp –- use technology to engage consumers and bring a bit of magic back to flying, according to a rep.
Manischewitz is using the confluence of Thanksgiving and Hanukkah to remind consumers that no holiday is off the table for its Kosher products, especially its healthy chicken broth.
Capital One 360 has launched an online campaign called What are You #Saving4? to get consumers saving and talking about their aspirations, as well as to give them "an exciting head start to achieving them" during "the season of spending."
More and more brands grasp the importance of integrated digital marketing strategies today,yet struggle with complicated technology, decentralized data and expenses, according to a survey by IgnitionOne.
Twitter has added another feature to its TV advertising suite called "conversation targeting" - a way for brands to reach people who are having conversations around certain television shows. The feature is currently available the U.S. and the UK.
Kohl's let viewers vote on how to Get Jennifer There - to the AMAs - in an innovative campaign that could point the way for other brands to integrate Twitter into their TV spots.
Catch up on the news of new hires, promotions and other personnel moves in major creative agencies, brands and media companies this fall.
Agencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image sharing network.
The If You Feed Me campaign asks cat owners to create memes that illustrate the great lengths their cats will go to for some wet food.
New Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a 360-degree view of certain products on Google Shopping.
Hallmark inserts itself into the preexisting #birthdayfail social conversation with a video campaign featuring Jase and Si Robertson from Duck Dynasty.
A recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics.
Hollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores.
Dove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to the Unruly Viral Video Chart. It was the most-viewed online video ad of all time.
Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally pinned - with the average pin being worth 78 cents in sales for all types of publishers.
Not only does Pearson’s Candy Company have a new website and Instagram presence, it’s also on YouTube. The moves, in part, are an appeal to younger customers.
Salesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce also rolled out a new platform focusing on mobile.
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