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Updated: 3 hours 26 min ago
About 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured.
YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks.
G5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways.
A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services.
A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience.
ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass.
With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial.
YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than one month is Evian: Baby&Me / The New Evian Film.
Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative campaign that delivers a hidden message to children suffering from abuse.
YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when the video is published, keeping it private until it's deemed "ready" by the user.
An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over.
The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, automatically giving the ads the look and feel of each site they appear on.
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights.
With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C.
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