Syndicate content
Breaking news, information, and analysis.
Updated: 2 hours 32 min ago

New Face of TV Viewership: Laptops and Tablets and Phones, Oh My!

Thu, 04/10/2014 - 7:00am
A new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to their favorite TV shows.
Categories: news

AppNexus to Scoop Direct Deal Ad Dollars With Twixt

Wed, 04/09/2014 - 1:13pm
New York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations.
Categories: news

Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform

Wed, 04/09/2014 - 7:00am
The partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say.
Categories: news

Facebook Tests Privacy Settings With Zuckersaurus

Tue, 04/08/2014 - 3:51pm
Facebook has introduced a blue cartoon dinosaur that alerts you of your privacy settings before you share a post.
Categories: news

Twitter Reveals Profile Redesign Mimicking Facebook, Acquires Cover

Tue, 04/08/2014 - 12:03pm
Twitter is rolling out a profile redesign on the Web featuring a photo-focused layout that has a distinct resemblance to Facebook. The social network has also acquired android lock screen application, Cover.
Categories: news

Twitter Prepares 15 New Ad Products to Compete With Facebook

Tue, 04/08/2014 - 11:44am
In a further effort to monetize the platform and bring in more ad dollars, Twitter will introduce 15 new ad products over the next six months.
Categories: news

#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

Tue, 04/08/2014 - 9:00am
A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenges that occurred, and the maintenance of collaboration.
Categories: news

#CZLNY: 5 Ways to Improve Your Paid Media Campaigns

Tue, 04/08/2014 - 7:00am
Here are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session.
Categories: news

China's Weibo Could Go Public at a Deflated Price

Mon, 04/07/2014 - 1:12pm
China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion.
Categories: news

#CZLNY: Unlocking the Secrets to Mobile Video

Mon, 04/07/2014 - 12:21pm
At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on YouTube Capture, Instagram, and Vine.
Categories: news

#CZLNY: 9 Tips for Performance Marketers From Learn With Google at ClickZ Live New York

Mon, 04/07/2014 - 9:30am
Of the many solutions offered within the Learn with Google classroom, here are nine tips to help businesses stay "constantly connected."
Categories: news

#CZLNY: Engaging Customers With Interactive Video

Mon, 04/07/2014 - 9:00am
Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for.
Categories: news

#CZLNY: 5 Valuable Lessons From SAP's Inbound Marketing Program

Mon, 04/07/2014 - 7:00am
During last week's ClickZ Live New York, Adriel Sanchez of SAP shared 10 lessons from SAP's inbound marketing program.
Categories: news

#CZLNY VIDEO: Lessons and Transformation to a Better Online Reputation

Fri, 04/04/2014 - 12:05pm
Andy Beal, author of "Repped," gives a few tips on how to manage, monitor, and repair your online reputation.
Categories: news

Twitter Rolls Out Free "Pinned Tweets" to Select Personal Accounts

Fri, 04/04/2014 - 10:46am
Twitter's "pinned tweets" will roll out for free to select high-profile users.
Categories: news

#CZLNY: Facebook Still Place to Be for Digital Marketing, Say Paid Search Experts

Thu, 04/03/2014 - 12:51pm
The Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang for the buck in digital marketing - if companies play by the new rules.
Categories: news

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

Thu, 04/03/2014 - 12:07pm
During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ecosystem and shared tips for how to navigate them.
Categories: news

#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition

Thu, 04/03/2014 - 10:00am
According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands must also figure out who their competition really is, what they care about, how they’re performing, and how they are achieving that performance.
Categories: news

American Express Hands Instagram Reins to "Despicable Me" Minions

Thu, 04/03/2014 - 9:00am
The mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to" 180 new followers, the brand says.
Categories: news

#CZLNY VIDEO: Randi Zuckerberg: New Media Trends, Opportunities, and Challenges

Thu, 04/03/2014 - 7:48am
Technology has created an abundance of opportunities but it has also created lots of challenges, says Randi Zuckerberg at the inaugural ClickZ Live New York.
Categories: news