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Updated: 4 hours 21 min ago

Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive

Tue, 01/07/2014 - 8:30am
Just in time for New Year’s resolutions, Virgin Active’s new digital media campaign urges people to get moving and, hopefully, into the gym.
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Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change

Tue, 01/07/2014 - 6:30am
Pinterest may be facing a rebrand after a UK company won their trademark challenge over the visual social network's name.
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Singtel Advertising's Big Data Ambitions [Video]

Mon, 01/06/2014 - 5:00pm
Michael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use data-driven marketing in the coming months.
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Intel: Why 2014 Will Be The Year of Content Distribution [Video]

Mon, 01/06/2014 - 4:30pm
Intel's social media strategist for APAC weighs in on the content marketing trends for the year.
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Yahoo Users Infected with Malware After Ads Hijacked

Mon, 01/06/2014 - 12:15pm
Yahoo has confirmed that their ads on European websites were subject to a malware injection attack from Dec 31 to Jan 3.
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Nissan Creates James Bond-Like Video, Asks Fans to 'Open the Briefcase'

Mon, 01/06/2014 - 11:00am
A new digital campaign modeled after the dapper British super-spy is intended to increase awareness of Nissan’s Rogue model.
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Class Action Facebook Suit Alleges Link Data in Private Messages Shared with Advertisers

Mon, 01/06/2014 - 10:00am
A class action suit out of California has Facebook defending allegations of data mining their users' private messages. Defendants claim Facebook records links in PMs and shares the data with advertisers.
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Snapchat Promises App Update to Fix 'Find Friends' Hack

Mon, 01/06/2014 - 9:00am
In a blog post Friday, photo sharing app Snapchat promised to release an update to correct the loophole that allowed hackers to expose more than 4 million usernames and phone numbers last week.
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VIDEO: The Tricky Future of Ads on Wearable Devices - Big Spaceship's Lebowitz

Mon, 01/06/2014 - 8:00am
CES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising? Big Spaceship CEO, Michael Lebowitz, shares his views.
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AXA Indonesia: Digital Plans for 2014 [Video]

Sun, 01/05/2014 - 4:30pm
Ari Fadyl, AXA Indonesia exec shares the financial services firm's new year resolutions in this video interview.
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Staples Temporarily Becomes 'Stap es' Online, Asks #WhatTheL

Fri, 01/03/2014 - 12:00pm
Staples' new campaign is intended to draw attention the brand’s expanded product selection for small business owners by eventually replacing the L with items not typically associated with Staples.
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At Facebook & Twitter, 2014 is All About New Ad Audience Acquisition

Fri, 01/03/2014 - 10:50am
Facebook and Twitter are each going after specific demographics this year to complete their respective audiences and increase ad reach.
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Google Shutting Down Bump & Flock Apps Not Long After Acquisitions

Fri, 01/03/2014 - 10:00am
Bump, an information-sharing app, and photo sharing app Flock, will cease to exist January 31st, though they may live on within other Google products.
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Facebook Still Dominates in Social Media User Engagement [Study]

Fri, 01/03/2014 - 9:00am
Pew's new research reveals that Facebook has been the most popular social media site, as well as the most effective networking platform to engage online users over the past year.
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#NBAGiveBig Encouraged Charitable Work, Hashtagging Throughout the Holiday Season

Thu, 01/02/2014 - 11:30am
The campaign resulted in more than 20,000 uses of the #NBAGiveBig hashtag. In addition, NBA teams collectively gained more than 100,000 Twitter followers over the course of the initiative.
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4.6 Million Snapchat Users’ Phone Numbers Posted Online in Protest of Site Vulnerabilities

Thu, 01/02/2014 - 10:30am
Hackers posted information from over 4.6 million Snapchat user accounts after the firm failed to "adequately address" reports of a security flaw in their system.
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Pebbles Asks Kids to Declare Loyalty to #TeamFruity or #TeamCocoa

Thu, 01/02/2014 - 9:30am
2014 is shaping up to be a busy year for Post’s Fruity and Cocoa Pebbles cereals. With a friendly competition brewing, a microsite launches January 6.
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No.1 Most Read Article of 2013: Home Depot's Richard the Cat Mocks How-To Helpless Humans

Wed, 01/01/2014 - 7:00am
The springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos.
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No.3 Most Read Article of 2013: AMC's 'Breaking Bad' Name Lab App Lets Fans Mimic Credits

Tue, 12/31/2013 - 9:00am
The app has been used by over 1.4 million fans since its debut on June 26.
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RS Components: Developing Omni-Channel Marketing Across Markets [Video]

Sun, 12/29/2013 - 4:00pm
Desmond Teo, senior digital ad manager shares the challenges and experience in becoming an omni-channel marketing organization.
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