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Updated: 4 hours 21 min ago
Just in time for New Year’s resolutions, Virgin Active’s new digital media campaign urges people to get moving and, hopefully, into the gym.
Pinterest may be facing a rebrand after a UK company won their trademark challenge over the visual social network's name.
Michael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use data-driven marketing in the coming months.
Yahoo has confirmed that their ads on European websites were subject to a malware injection attack from Dec 31 to Jan 3.
A new digital campaign modeled after the dapper British super-spy is intended to increase awareness of Nissan’s Rogue model.
A class action suit out of California has Facebook defending allegations of data mining their users' private messages. Defendants claim Facebook records links in PMs and shares the data with advertisers.
In a blog post Friday, photo sharing app Snapchat promised to release an update to correct the loophole that allowed hackers to expose more than 4 million usernames and phone numbers last week.
CES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising? Big Spaceship CEO, Michael Lebowitz, shares his views.
Ari Fadyl, AXA Indonesia exec shares the financial services firm's new year resolutions in this video interview.
Staples' new campaign is intended to draw attention the brand’s expanded product selection for small business owners by eventually replacing the L with items not typically associated with Staples.
Facebook and Twitter are each going after specific demographics this year to complete their respective audiences and increase ad reach.
Bump, an information-sharing app, and photo sharing app Flock, will cease to exist January 31st, though they may live on within other Google products.
Pew's new research reveals that Facebook has been the most popular social media site, as well as the most effective networking platform to engage online users over the past year.
The campaign resulted in more than 20,000 uses of the #NBAGiveBig hashtag. In addition, NBA teams collectively gained more than 100,000 Twitter followers over the course of the initiative.
Hackers posted information from over 4.6 million Snapchat user accounts after the firm failed to "adequately address" reports of a security flaw in their system.
2014 is shaping up to be a busy year for Post’s Fruity and Cocoa Pebbles cereals. With a friendly competition brewing, a microsite launches January 6.
The springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos.
Desmond Teo, senior digital ad manager shares the challenges and experience in becoming an omni-channel marketing organization.
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