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VIDEO: Localizing Groupon for Indonesia

Wed, 04/02/2014 - 4:00pm
Indonesia's landscape is possibly the most attractive in the world. In this video, the Groupon Indonesia chief executive explains why and how the daily deals site localizes for the country.
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Rubicon Project Climbs 22 Percent After IPO Prices at $101.5M

Wed, 04/02/2014 - 2:21pm
Shares of Rubicon Project, Inc. (NYSE:RUBI) reached $18.30 this morning, $3.30 more per share than its IPO price.
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#CZLNY: Remarketing and Behavioral Ads

Wed, 04/02/2014 - 1:21pm
Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap.
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#CZLNY: The Power of Visual Storytelling

Wed, 04/02/2014 - 10:53am
On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increase the shareability of content.
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#CZLNY: Reputation Roadkill: Learning From the Biggest Brands' 'OMG' Moments

Wed, 04/02/2014 - 10:25am
Reputation management expert Andy Beal kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn from these mistakes.
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DreamWorks Partners With Expedia to Push Travel-Heavy "Mr. Peabody & Sherman"

Wed, 04/02/2014 - 9:00am
The film studio worked with the travel site’s advertising arm to drive ticket sales for "Mr. Peabody & Sherman" through a number of digital initiatives. The effort resulted in 5.5 million impressions in the first two weeks and a CTR of 0.62 percent for all display ads that ran in the first three weeks, along with 120,000 sweepstakes entries in that same three-week period.
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Don’t Put All of Your Content Eggs in One Basket [Study]

Wed, 04/02/2014 - 7:00am
The most recent research by The Chief Marketing Officer (CMO) Council reveals that in order to build content authority, you have to expand your content across various formats and platforms.
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#CZLNY: 10 New Media Trends Shaping the Lives of Modern Consumers

Tue, 04/01/2014 - 10:20am
ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers.
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AOL Announces "Connected," First Foray Into Long-Form Video

Tue, 04/01/2014 - 9:39am
"Connected," which captures the authentic voices of five individuals as they put their lives on camera, has seen tremendous success in international markets and will now be adapted for U.S. audiences by AOL.
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Happy 10th Birthday, Gmail!

Tue, 04/01/2014 - 9:00am
Looking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers.
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Carl’s Jr. and Hardee’s Morph Select Fans Into X-Men Characters

Tue, 04/01/2014 - 8:00am
The quick-service brands want young, hungry guys and sci-fi fans to submit Instagram photos with menu items for the chance to receive one of several hundred high-quality X-Men Digital Makeovers.
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Car Service App Gett Drives April Fool’s Treats Via #GettAnything

Tue, 04/01/2014 - 7:00am
After launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who book rides on April 1.
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Media Rating Council Sets New Standards for Viewable Display Impressions

Mon, 03/31/2014 - 3:25pm
The Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics.
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YouTube Unveils Brand Creator Playbook for Content Marketing Success

Mon, 03/31/2014 - 1:56pm
The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences.
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Jagermeister Wants Millennials to Create JagerBonds While Drinking Jagerbombs

Mon, 03/31/2014 - 10:00am
The spirit brand has released an app that will scrape images and videos from users’ phones to create 30-second video highlight reels of their nights out.
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Digital Marketing People on the Move: March 2014 Roundup

Mon, 03/31/2014 - 9:00am
This is a roundup of new hires and promotions in the digital marketing industry during March.
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80% of Marketers Will Run Cross-Channel Marketing Campaigns in 2014 [Study]

Mon, 03/31/2014 - 8:00am
A new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges digital marketers face today.
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IBM Invests $100 Million to Expand Its Marketing Consulting Business

Fri, 03/28/2014 - 12:11pm
IBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new hires.
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Is Twitter Saying Goodbye Retweet, Hello Share?

Fri, 03/28/2014 - 12:06pm
Will retweets soon be rebranded as "shares" on Twitter? For some, that has already happened, as the change in terminology began rolling out for some mobile users this week.
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Former NBA Player Jamal Mashburn Opens Ad Agency

Fri, 03/28/2014 - 8:00am
Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami.
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