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Updated: 5 hours 56 min ago
The Instagram initiative asks women to post photos of their guys watching football on Sundays to push a Sport line that debuted earlier this year.
Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars.
ClickZ's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available in our online publication.
Buffalo Wild Wings' successful cross-platform advertising campaign showcases the opportunity for using mobile to improve business engagement.
In an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and marketing plans for 2014.
Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending pins around their brand. Pinterest is working with a handful of brands to test this feature.
Publicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties.
The series, Date Night Fails, incorporates Vine talent and focuses on all the terrible things that can happen when watching movies at home.
Ad agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by the Online Marketing Institute (OMI) in partnership with ClickZ and Kelly Staffing.
Notable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topics, and more granular mobile targeting for advertisers by device type and wifi connection.
The experience, which has a bullseye on 35-year-old men and women, invites fans to create audio mashups with the sound of a Mercedes-Benz engine and aims to trigger an emotional response.
An infographic by Adap.tv reveals that people are more likely to engage with video advertising during football season.
Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of additional TV ad dollars to YouTube.
The brand is encouraging fans to use the hashtag #MyKindofHoliday to talk about traditions and to access Pinterest content for easy party ideas.
A Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hours of brand interaction.
The November 12 concert in New York’s Union Square, which is part of GE’s year-long Brilliant Machines campaign, also includes a livestream on Spotify and a playlist of robot songs.
Yahoo and Starcom yesterday revealed they have teamed up to make the digital video experience more personalized and relevant.
Here are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & solutions, social business at IBM, and John Lee, manager, brand & social marketing at Webtrends.
A recent big data report by Rocket Fuel reveals that although big data can translate consumer behavior into increased sales, it is not used sufficiently by marketers and advertisers.
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