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Live From Salt Lake City, It's Domino's Pizza

Mon, 05/06/2013 - 7:00am
The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations.
Categories: news

NBA Rewards Fans Who Check Into Playoff Games via Mobile

Fri, 05/03/2013 - 3:08pm
Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty.
Categories: news

Facebook Promoted Page Likes: How to Get Started

Fri, 05/03/2013 - 11:44am
Facebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here’s everything you need to know about getting started with Promoted Page Likes ads.
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Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo

Fri, 05/03/2013 - 11:28am
Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter.
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Mobile Trailblazer: Eric Bader, Mobilize

Fri, 05/03/2013 - 9:00am
Bader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale.
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Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill

Fri, 05/03/2013 - 7:52am
#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups.
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LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers

Thu, 05/02/2013 - 2:26pm
About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn.
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Facebook Relies on Mobile for Ad Revenue Gains in Q1

Thu, 05/02/2013 - 9:05am
Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active user base grew to 1.11 billion.
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Yahoo Embeds Performance-Based Ads Into News Stream

Thu, 05/02/2013 - 8:15am
Yahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours.
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Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content

Thu, 05/02/2013 - 7:10am
The initiative includes 61 separate URLs.
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The Ad That Got Everyone Talking - and Not in a Good Way

Wed, 05/01/2013 - 2:16pm
Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week later and despite Hyundai's efforts to cover its tracks, the video ads are still going strong.
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70 Percent of Brand Engagement on Pinterest Is Generated by Users

Wed, 05/01/2013 - 12:12pm
Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.
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Twitter Refines and Widens Ad Platform for U.S. Users

Wed, 05/01/2013 - 11:23am
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis.
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MindMixer Closes $4M Series B; Silverpop Raises $25M in Debt

Wed, 05/01/2013 - 7:00am
Proceeds will be used for product enhancements and growth, respectively.
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MasterCard Uses Social Intelligence to Tweak MasterPass Offering

Tue, 04/30/2013 - 1:44pm
MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media.
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Havas Teams With DG for TV/Digital Delivery

Tue, 04/30/2013 - 11:01am
Havas Media and DG will deliver an integrated solution for online and television campaign management.
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BareMinerals Asks Women to #GoBare

Tue, 04/30/2013 - 8:30am
The campaign invites women to tweet their secret indulgences.
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Tealium Offers 500 Digital Marketing Vendor Tags

Mon, 04/29/2013 - 2:58pm
Tag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags.
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SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions

Mon, 04/29/2013 - 1:13pm
The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
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Tumblr Turns to Mobile Ads as Pressure Mounts for Greater Revenue

Mon, 04/29/2013 - 12:51pm
Less than a year after Tumblr made the inevitable decision to place ads on its site, the company is now introducing sponsored posts to its mobile apps. During a trial period that will carry through the end of May, Tumblr’s mobile apps users will begin seeing ads from GE, Pepsi, Warner Bros., ABC Entertainment and ABC Family.
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