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Updated: 36 min 36 sec ago
The rebranded Twitter Ads API is now a one-stop shop where businesses can find partners that offer features beyond those available from Twitter Ads. In addition, Twitter Amplify is teaming up with a national cinema network to create a weekly show that incorporates tweets and Vines.
Google has bought out London-based fraud prevention startup Spider.io in an effort to protect its advertising business model from ad-clicking malware spread by botnets.
If you are your own brand, then you need your own brand content strategy these days. LinkedIn has opened up its internal publishing platform to all users, so that anyone with an account can share their original writing within their networks.
Yahoo Hong Kong upgraded its mobile portal with localized features and native ad formats in January as a primer to introducing Gemini, its latest ad marketplace offering for mobile search and native ads.
Was the whopping $19 billion acquisition of WhatsApp a totally crazy move on Facebook’s part? Or was it genius?
Yahoo's new Gemini platform lets advertisers combine purchasing for mobile search ads and native advertising, which until now have been offered separately. But Yahoo will have to work hard to get ahead in this fast-growing area, industry commenters say.
The quick-service chain is testing an app that will allow customers to place mobile orders for pick-up, as well as to place orders simply by flipping their phones. It is expected to roll out nationwide later this year.
Heineken has teamed up with Foursquare to create an interactive heat map for U.S. soccer fans watching UEFA Champions League matches.
After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now what?
Facebook will acquire smartphone-messaging app WhatsApp for a $19 billion cash-and-stock deal. The move pushes the social network further into the fast-growing mobile messaging market.
Nielsen's The Digital Consumer 2014 report reveals that consumers are using more digital devices to stay connected today, and Hispanics are ahead of the digital curve.
Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (Magna) access to Google's properties.
In its latest social media campaign, Amex lets longtime "member" CF Frost record his adventures on Instagram.
The brand’s Pink Nation app, which is available for iPad, iPhone, and Android devices, is in the middle of a spring break takeover that includes a scavenger hunt that asks consumers to find and scan icons over the course of four weeks.
An agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report.
Heineken continues its social experiments to get guys out of their comfort zones in #DateInABox, a Twitter and Instagram Valentine’s Day promo that will award up to 25 out-of-the-ordinary dates to the men brave enough to post the box on Instagram.
The brand’s #CommitToGreatness campaign includes a dating profile and the promise of a lifetime of free pizza for the lucky person who can sweep it off its feet.
The brand is teaming up with three popular Pinterest users to create limited-time party-planning collections that will roll out throughout 2014.
People who tweet or email pictures of their loved ones to digital signage company Aerva will have their picture displayed in lights over Time Square just in time for Valentine’s Day.
Virgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week Google Glass trial to aid check-in.
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