garykoelling
an angry optimist
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Branding & Consumer Behavior Fall 06Welcome to the B&CB group for Fall 06. Use this group to collaborate with your partners, bank knowledge, discuss, ask questions and access class materials. You will be required to make us of this site throughout the quarter to communicate with me (your instructor), your partners and others. If you did not subcribe to this group during registration, click the 'request subscription' link. This is a moderated group so your request will have to be approved. I will be notified via email so you shouldn't have to wait too long. Can you have fun with Legal Research?Well we tried. The higher-ups wanted something that would help West lose it's stodgy image.
It was shot in a a day. I had fun making the fake url "ReallyCheapLaw.com"
Choco-slim Three Scenarios
Cathy and I concepted these three scenarios for our Choco-slim Re-Branding concept for AYDS diet candy.
assignment
Ad for Cleveland DriversSee the commercial for Trajectile Dysfunction. Work done for Cleveland Driver golf clubs by a small shop called Brainsaw. www.brainsaw.com
SegwayChayse and Libby Target: Purchasing managers of medium to large private security agencies. Problem: I need to find a product to make my company the most efficient in the market Objective: I need to find a product to make my company the most efficient in the market Strategy: Demonstrate that Segway is the simple solution to make your company the best Brand Drivers Segway will label your company as innovative Segway will make your company more efficient Segway will make the company the leader in the business (king of the hill) Segway will increase company profits and shares Segway will make you the coolest
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