Chayse and Libby
Target: Purchasing managers of medium to large private security agencies.
Problem: I need to find a product to make my company the most efficient in the market
Objective: I need to find a product to make my company the most efficient in the market
Strategy: Demonstrate that Segway is the simple solution to make your company the best
Brand Drivers
Segway will label your company as innovative
Segway will make your company more efficient
Segway will make the company the leader in the business (king of the hill)
Segway will increase company profits and shares
Segway will make you the coolest
