segway

Segway

Chayse and Libby 

Target:  Purchasing managers of medium to large private security agencies.

Problem:  I need to find a product to make my company the most efficient in the market

Objective: I need to find a product to make my company the most efficient in the market

Strategy:  Demonstrate that Segway is the simple solution to make your company the best

Brand Drivers

Segway will label your company as innovative

Segway will make your company more efficient

Segway will make the company the leader in the business (king of the hill)

Segway will increase company profits and shares

Segway will make you the coolest

Segway

Chayse Henrie & Libby Pederson

Branding and Consumer Behavior

October 5, 2006

Segway

 

Target:

 

Purchasing managers of medium to large security agencies.

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