best buy

Best Buy Android App v.1

Best Buy Android App Splash Screen

Guest post from Cameron Gross

This week, our team published Best Buy's first application for the Android platform. It is a beginning. We look at it as a work in progress. Can we call it "beta?"

We have a lengthy list of features and user stories we are working to implement. For now, our first release includes: search, browse, add to cart, complete purchase (through Best Buy's Mobile website), and the beginnings of some offer delivery on the home screen. Our process is one that encourages the release of a "work-in-progress" for users to try and provide feedback. It is this feedback that will guide the priorities in future releases.

Features at the top of our list include:

* Store locator
* Improve search
* Add Reward Zone features
* More offers

After that, the pile of ideas we are working to develop is tall. They are just ideas. Ultimately, we are hoping to get guidance from users and their preferences to determine the features we should add next. If you have ideas, please feel free to email us (, comment here, or post your suggestions on IdeaX.

An Open, Social Practice

ifyoutalkedtopeople - gapingvoidAwhile ago Steve Bendt and I put some of what we thought we knew about social technology and how it could influence marketing into a slideshow. We called it "An Open, Social Approach." It was principles, kind of airy stuff without a ton of practice, based on what we thought we'd learned from building BSN (BlueShirt Nation) and Giftag and some other stuff. Now, about nine months later, we have a growing body of practical implementations at Best Buy we can compare and contrast with the principles laid out back then.

Barry Judge reviews the principles and their practice as part of the experiment and John Bernier gives a review of the experience of managing the project and finally Lars Forsberg recaps the whole development experience behind @twelpforce and Best Buy Connect.

You can also watch the practice unfold daily at IdeaX, The Best Buy Idea Exchange.

From where I'm standing it looks like the principles translate pretty nicely into practice. But I'd like to ask you all to help compare and contrast the principles versus the practice - I'm only one point of view afterall.

Making of Best Buy Connect and Twelpforce

Reblogged from BestBuy Apps blog today:

Inspired by Ben Hedrington’s ConnectTweet, the concept was simple; Connect BlueShirts directly with customers via twitter. In less than two months, Enomaly developed a Python application on Google App Engine to syndicate tweets from Best Buy employees and rebroadcast them. Thereby allowing customers to ask questions via twitter (@twelpforce) and have the answer crowdsourced to a vast network of Best Buy employees who are participating in the service. Now the answer to “looking for a Helmet Cam I can use for snowboarding and road trips” is only a tweet, Best Buy Apps, Jul 2009

Read the whole article.


Terms of Use

Here are some more terms and conditions you need to be aware of when using this site. This contains important information to which you're agreeing to be bound, so please read it carefully.

For full access in a timely manner, please read the following COMPLETELY. Seriously, do it. If you do not follow the instructions pertaining to username creation, your account will be delayed or denied activation.

Voluntary Participation. You acknowledge that your participation is voluntary and not a condition of your employment. You will not be compensated for your time if you participate outside of your work hours.

Content. You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening, sexually-oriented or any other material that may violate any applicable laws or Best Buy Company policies. Doing so may lead to you being immediately and permanently banned as well as disciplined up to and including termination of your employment. While the administrators and moderators of this forum will attempt to remove or edit any generally objectionable material as quickly as possible, it is impossible to review every message. Therefore you acknowledge that all posts made to these forums express the views and opinions of the author and not the administrators, moderators or webmaster (except for posts by these people). You agree to remain solely responsible for all material posted by you or by any other person using your account. If you find offensive content it's your responsibility as a member to immediately report such content to the webmaster.

The IP address of all posts is recorded to aid in enforcing these conditions. You agree that the web host, administrator, moderators and Best Buy Company management have the right to remove, edit, move or close any post, topic or account at any time should they see fit.

The first Best Buy iPhone app

Our first iPhone app just went live. It's super simple right now - it gives you weekly deals and store locator.

From the description: The Best Buy Mobile app allows iPhone and iPod Touch users to view weekly and mobile-only specials and find the nearest Best Buy store. The current version doesn’t have all the cool features we want but it’s a start. Look for product reviews, exclusive content and click-to-buy features (among others) in the coming weeks and months. Let us know what you think of this version and tell us what you’d like to see in future versions.

Reblog this post [with Zemanta]

Syndicate content